Wallace Library G35 (Periodicals Level near the ground level entrance and the ITSS help desk)
(508) 286-3732
Demographics and Consumer Information Resources
Consumer Expenditure Survey (BLS)Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
General Social Survey (GSS)The GSS contains a standard core of demographic, behavioral, and attitudinal questions, plus topics of special interest. Among the topics covered are civil liberties, crime and violence, intergroup tolerance, morality, national spending priorities, psychological well-being, social mobility, and stress and traumatic events.
Statistical Abstract of the United StatesThe Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations.
Social ExplorerThis link opens in a new windowRegister for an account with your Wheaton College email address and access the database anywhere in the world.
StatistaThis link opens in a new windowAccess to quantitative data on media, business, finance and politic.
Popular Opinion Resources - United States
General Social Survey (GSS)The GSS contains a standard core of demographic, behavioral, and attitudinal questions, plus topics of special interest. Among the topics covered are civil liberties, crime and violence, intergroup tolerance, morality, national spending priorities, psychological well-being, social mobility, and stress and traumatic events.
Odum Institute ArchiveDatabase maintained by the University of North Carolina provides access to the Harris Poll, Carolina Poll, Southern Poll, National Network of State Polls and Knight Foundation Community Poll collections. Raw data included.
Pew Research CenterA nonpartisan fact tank that conducts public opinion polling, demographic research, content analysis, and other data-driven social science research that informs the public about issues, attitudes, and trend shaping the world.
AfroBarometerAfrobarometer is a pan-African, non-partisan research network that conducts public attitude surveys on democracy, governance, economic conditions, and related issues in more than 35 countries in Africa.
ArabBarometerArabBarometer if a central resource for quantitative research on the middle east.
AsianBarometerhe Asian Barometer survey program gathers public opinion data on political values, democracy, and governance throughout the region. The regional network includeds national research teams from Japan, Mongolia, South Korea, Taiwan, Hong Kong, China, the Philippines, Thailand, Vietnam, Cambodia, Singapore, Indonesia, and Malaysia, as well as India, Pakistan, Bangladesh, Sri Lanka, and Nepal. Data were gathered through face-to-face interviews with randomly selected samples of respondents representing the adult population in each country. Topics addressed in each national survey concern economic conditions, social capital, political participation, partisanship, traditionalism, and trust in institutions.
EuroBarometerPublic opinion polls on various subjects conducted throughout the European Union; 1973-present. Note: The raw data behind these polls is available at GESIS.
LatinoBarometroLatinobarómetro, an annual public opinion survey that involves some 20,000 interviews in 18 Latin American countries, representing more than 600 million people.[1] It observes the development of democracies, economies and societies, using indicators of attitude, opinion and behavior.
WorldPublicOpinion.orgInformation and analysis on public opinion from around the world on international issues. Includes extensive links to additional public opinion sites, by region and topic.
Advertising
AdAgeProvides the latest news, insight and analysis in the world of marketing, media and advertising.
Ad CouncilCovering of public service advertising since 1942. Earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years.
